Do You Own Mental Real Estate?
You can own a name, logo and a slogan. You MUST own a unique selling point. Creatively, you can own a media size, sound, font, colors or a design style. Within the media placement you can own particular stations or channels, time blocks, billboard or print locations. If you consistently follow proper branding strategies you can own a feeling, a product or a service. All customer points of contact should work as a cohesive image building system. By differentiating and consistently presenting creative messages, you will begin to own a positive customer perception. You will own a piece of mental real estate.
